Let's dive into a fascinating glimpse behind the scenes of the Pokemon Company's pricing strategies and their efforts to encourage players to buy both versions of their games. This internal document, which has recently surfaced, reveals an intriguing insight into the business side of the beloved Pokemon franchise.
The Price Point Puzzle
One of the key takeaways is the company's consideration of increasing the price of Pokemon games. Back when the Nintendo Switch was new, $60 was the standard price for each version. However, the Pokemon Company was eyeing a potential price hike. What's interesting is that this move was not just about making more money; it was also about standardizing pricing in North America.
Double Trouble: Encouraging Players to Buy Both
The document also sheds light on the company's strategy to encourage players to purchase both versions of a game. This is where it gets really interesting. They reveal the percentages of players who bought both versions of certain games: 41% for Sun/Moon, 50% for Ultra Sun/Ultra Moon, and 23% for Let's Go, Pikachu/Eevee. These numbers are a goldmine for the company, as they indicate the potential for significant sales if they can convince more players to buy both.
A Strategic Approach
The Pokemon Company's strategy is clear: they want to maximize sales and, in turn, the potential for DLC sales. Their proposed price increases are carefully considered, with an eye on royalties and the impact on individual sales. They even consider the potential for parallel imports and the psychological barrier of a higher price point for the double pack.
The Japanese Market: A Unique Challenge
In Japan, the company faces a different challenge. They aim to stimulate demand for purchasing two games at once, positioning the double pack as a strategic product. The document highlights the potential impact of price on this strategy, suggesting that a higher price could prevent customers from buying both.
A Balancing Act
What makes this particularly fascinating is the delicate balance the company must strike. They want to increase royalties and sales figures, but they also need to consider the potential impact on individual sales and the overall market. It's a complex strategy, and it shows the depth of thought that goes into these business decisions.
The Future of Pokemon Pricing
As an observer, I can't help but wonder what the future holds for Pokemon game pricing. Will we see a gradual increase, or will the company find other innovative ways to encourage double purchases? The impact of these strategies on the overall gaming market is also an intriguing question.
In conclusion, this document provides a unique window into the business mind of the Pokemon Company. It's a reminder that even in the world of beloved franchises, every decision is a careful calculation, and every move has the potential to shape the industry.
