Avavav's Fall 2026 collection, titled 'Squint Game', offers a unique and thought-provoking experience for its audience. The show, curated by creative director Beate Skonare Karlsson, challenges traditional fashion norms and explores the male and female gaze in the industry. Instead of passive viewers, guests became active participants, stepping into the role of models in a carefully crafted performance. The setting, resembling a backstage area, set the stage for an intriguing journey. As attendees entered, they were greeted by a lineup of models on either side, their intense stares creating an atmosphere of scrutiny. This experience, designed to be both enjoyable and uncomfortable, highlighted the designer's point about the female perspective in fashion. Skonare Karlsson's research revealed that when dressing for other women, the focus shifts from appearance to confidence and individuality. Her collection reflects this, featuring hybrid shapes that defy conventional categories. Tailored pinstripe pants merge with pencil skirts, while simple logoed t-shirts are transformed into corporate-ready attire with built-in ties. Basketball shorts take on a new form as A-line skirts, paired with lace tops. The collection also embraces irony, with padded bras stuffed with tissue paper and pearls, nodding to clichés of femininity. Avavav's signature goth streetwear, including rib cage cutouts and wired miniskirts, further explores the idea of femininity and the body's idealized shape. Additionally, the brand's collaboration with Adidas Original introduces second-skin track jackets and trompe l'oeil mini shorts, offering versatile options for the modern woman, whether heading to the gym or not.
